Timeline: Approx. 2 weeks
✅ Audience intelligence: Understanding your target audience, their needs and pain points.
✅ Determining your digital positioning, messaging and content themes.
✅ Determining your conversion goals, channel strategy and production roadmap.
Timeline: Approx. 1 - 2 weeks
✅ Conversion pathway setup: Setting up the journey that takes audiences from your content to a specific action, such as an enquiry, booking or lead magnet download.
✅ Lead capture setup: Creating or configuring the necessary landing pages, forms and lead magnets to capture potential customer enquiries.
✅ Conversion tracking and testing: Setting up basic tracking and testing the conversion process to ensure leads are captured correctly and
Quarterly engagement:
✅ Content planning and creative direction: Developing monthly content plans, campaign ideas and production briefs aligned with your strategy and business goals.
✅ Content production: Producing platform-specific content, including video, social media and other agreed content formats.
✅ Content publishing and management: Scheduling, publishing and managing content across your agreed digital channels.
✅ Performance tracking and optimisation.