Khumo Wealth
How Jedi helped Edge Growth turn insights from podcasts, events and reports into brand- strengthening content across LinkedIn and YouTube.
Khumo’s founders had practical property-investing expertise to share with early-stage real estate investors. The marketing task was to give that expertise a strategic presence online and connect useful content with growth in sales.
1️⃣ Shape educational YouTube videos around the questions and decisions facing early-stage investors. 2️⃣ Repurpose strongest insghts into short-form video content published to TikTok. 3️⃣ Connect content with a clear call-to-action so intentional viewers become email list subscribers, paid event attendees, and members of Khumo’s mentorship programme.
✔️ Content strategy, messaging and recording support for educational videos. ✔️ YouTube video ideation, content production, editing, publishing, and optimisation ✔️ Setup up of landing page and email subscription, and short form video interface which was later handed over to Khumo’s team to manage.
The Outcome
- Khumo’s YouTube content became its' #1 customer acquisition channel during the period we managed their account.
- In under a year, we grew their YouTube subscribers to 4k+, their Tik Tok following to 50k+, their email list subscribers to 2.5k+.
YouTube Video Examples:
TikTok Content
Production Support:
