Dr Tabea
How Jedi helped Dr Tabea translate her expertise in transformation, leadership and workplace culture, into LinkedIn content and messaging aimed at senior decision-makers.
Tabea already brought experience, public-speaking credentials and a distinctive perspective on transformation. The marketing task was to translate that expertise into a clearer personal-brand narrative and content relevant to senior leaders making decisions about culture, people and conscious capitalism.
1️⃣ Connect her ideas to the problems executives recognise: employee disengagement, turnover, toxic workplace culture and leadership behaviour. 2️⃣ Build the content around her perspective and extract insights from interviews and recordings, then shape them into accessible LinkedIn posts, carousels, quote graphics and short videos while preserving her voice. 3️⃣ Give interested leaders a way to engage more deeply by connecting thought-leadership content with event and webinar invitations, explaining the practical value of attending and the relevance of her consulting expertise.
✔️ Personal-brand positioning and messaging around transformation and organisational culture. ✔️ High-performing LinkedIn content that ultimately drove senior decision makers to her events. ✔️Event and webinar promotional messaging, including calls to action connecting content with invitations.
The Outcome
Tabea’s transformation expertise was translated into a structured body of personal-brand content and event messaging for senior decision-makers, supported by reusable assets her team could continue working with.
Strategic Content Examples:
The content led to events attended by execs and decision-makers:
