Brand Builders Club
We built our own marketing education startup from the ground up using strategic content and email list building to attract business owners to our paid workshops and membership.
Brand Builders Club aimed to attract busy business owners who wanted help with their marketing to its' paid workshops and membership. Its' content needed to demonstrate the relevance of its expertise and connect interested founders with it's free resources and paid offers.
1️⃣ Position our expertise around the marketing challenges busy founders recognised: knowing what to say, communicating their offer and creating content alongside running a business. These problems gave the educational content a clear audience and purpose. 2️⃣ Bring practical marketing insights into social content using TikTok, so founders could encounter the thinking behind Brand Builders Club’s teaching before considering attending a paid workshop. 3️⃣ Connect content discovery with a route to purchase by giving interested founders a specific next step, with messaging that explained who the workshops were for, and what they would learn.
✔️ Brand positioning, messaging and promotional content planning. ✔️ Short-form videos which led founders to sign up to the email list. ✔️Prospect data gathering through a well-structured landing page and survey.
The Outcome
- Grew our waitlist to almost 167 founders within 60 days.
- Grew TikTok following to almost 4k within 60 days with high engagement per video.
- Brand Builders Club attracted founders into its paid marketing workshops using organic content.
Tik Tok and YouTube:
Workshops:
