Edge Growth
How Jedi helped Edge Growth turn insights from podcasts, events and reports into brand- strengthening content across LinkedIn and YouTube.
Edge Growth’s expertise was spread across long-form discussions, events and reports. The marketing opportunity was to make those ideas available beyond the original setting and communicate their relevance consistently to corporate decision-makers and stakeholders in SME development.
1️⃣ 𝙀𝙭𝙩𝙧𝙖𝙘𝙩 𝙩𝙝𝙚 𝙞𝙣𝙨𝙞𝙜𝙝𝙩 𝙩𝙝𝙖𝙩 𝙢𝙖𝙩𝙩𝙚𝙧𝙨 𝙩𝙤 𝙩𝙝𝙚 𝙧𝙚𝙖𝙙𝙚𝙧: Translate source material into practical implications for enterprise development, transformation and SME growth. 2️⃣ 𝘾𝙝𝙤𝙤𝙨𝙚 𝙛𝙤𝙧𝙢𝙖𝙩𝙨 𝙖𝙧𝙤𝙪𝙣𝙙 𝙩𝙝𝙚 𝙞𝙙𝙚𝙖: Develop articles for depth, carousels and infographics for frameworks, and video for expert explanation. 3️⃣ 𝘽𝙪𝙞𝙡𝙙 𝙖 𝙧𝙚𝙥𝙚𝙖𝙩𝙖𝙗𝙡𝙚 𝙚𝙙𝙞𝙩𝙤𝙧𝙞𝙖𝙡 𝙥𝙧𝙤𝙘𝙚𝙨𝙨: Document how to select ideas, retain the expert’s voice, check facts, package content and review performance.
✔️ Content themes and messaging aligned with Edge Growth’s expertise. ✔️ YouTube/podcast titles and descriptions. ✔️ LinkedIn posts, articles/newsletters, carousels, quote cards and infographics. ✔️ Production guidance, reusable templates and a documented handover for the internal marketing team.
The Outcome
Edge Growth’s expert material became a published body of content across channels, supported by a documented production process and reusable assets for internal continuation.
YouTube Video Examples:
LinkedIn & Instagram:
Production Support:
