Art of Scale
How Jedi helped Jason Goldberg (Co-founder of Art of Scale) translate his business-scaling ideas into coherent LinkedIn content supporting the launch of Art of Scale’s book and SaaS platform.
Art of Scale was preparing to launch a book and software platform for business leaders. Jason brought years of experience helping businesses scale. The task was to turn that knowledge into a consistent public narrative: who Art of Scale helps, how it approaches growth, and the thinking behind its offer.
1. Start with the founder’s expertise: Use Jason’s frameworks, experience and perspective as the substance of the content. 2. Connect expertise to the audience’s problems: Organise stories and practical ideas around the challenges of growing a business. 3. Connect individual posts to the launch narrative: Reinforce the philosophy behind Art of Scale across the content programme.
- Content mapping and launch planning. - LinkedIn thought-leadership posts - Carousels translating business-scaling ideas into an accessible format. - Messaging shaped around Jason’s perspective and Art of Scale’s positioning.
The Outcome
A body of founder-led LinkedIn content that made Jason’s scaling ideas available to the market and supported communication around the book and platform launch.
