WinWin International
Jedi partnered with WinWin International to develop the go-to-market messaging, content strategy and digital campaign roadmap for I•WIN, its learning experience platform, connecting product awareness with a clear path towards customer acquisition.
WinWin International had developed I•WIN, a learning experience platform designed to help organisations deliver more effective learning experiences. The challenge was translating the platform's capabilities into a compelling market proposition and building a marketing approach that could reach relevant buyers, communicate its value and encourage prospective customers to explore the product. The marketing needed to do more than introduce another learning platform. It needed to explain why I•WIN mattered to its intended customers and give them a reason to request a demonstration.
1️⃣ Use customer research, competitive insights and product differentiation to establish how I•WIN should be positioned and communicated. 2️⃣ Plan content around the learning challenges, industry trends and customer questions that would make I•WIN relevant to potential buyers. 3️⃣ Connect content to a commercial next step by structuring the campaign around a journey from awareness and engagement to product consideration and demo requests.
✔️ A refined fo-to-market strategy, including customer research, competitive analysis and positioning. ✔️Product messaging and content pillars. ✔️Digital thought-leadership strategy. ✔️Campaign roadmap covering content formats, distribution channels, lead capture and demo-generation opportunities. ✔️ Conducted comprehensive workshops to equip the WinWin team with the knowledge, tools and skills to execute the strategy effectively.
The Outcome:
A structured go-to-market and content marketing roadmap for I•WIN, connecting its product positioning with audience education, campaign execution and opportunities to generate product-demo enquiries.
Workshops & consulting:
